John Lloyd Cruz's 3-year streak as Box Office King has ended.
John Lloyd held the title beginning in 2007 for the movie "One More Chance", then the next year for "A Very Special Love" and again in 2009 for "You Changed My Life".
And for 2010, he almost retained the title with two box-office hits under Star Cinema: "Miss You Like Crazy" with Bea Alonzo and "My Amnesia Girl" with Toni Gonzaga.
But neither of the two films surpassed the earnings of the MMFF 2010 entries "Si Agimat at si Enteng Kabisote", which starred Sen. Bong Revilla Jr and Vic Sotto, under GMA-Regal Films and "Ang Tanging Ina Mo Last Na 'To", starred Ai-Ai delas Alas, produced by Star Cinema.
Guillermo Mendoza Scholarship Foundation has officially announced that the Box Office King title for 2010 will be awarded to Sen. Bong and Vic, while the Box Office Queen is Ai-Ai delas Alas.
It goes to show that they already changed the ruling now. Instead of the December 31 cut-off, they used January 7 as the cut-off in determining who will be crowned with the titles.
(I smell politics here.)
December 31 Cut-Off:
1. My Amnesia Girl P144.8M
2. Miss You Like Crazy P143M
3. Si Agimat At Si Enteng Kabisote P123M (estimated amount only)
4. Here Comes the Bride P116M
5. Petrang Kabayo P115.5M
6. Ang Tanging Ina Mo Last Na 'To P109M (estimated amount only)
January 7 Cut-Off:
1. Si Agimat At Si Enteng Kabisote P159M
2. Ang Tanging Ina Mo Last Na 'To P157M
3. My Amnesia Girl P144.8M
4. Miss You Like Crazy P143M
5. Here Comes the Bride P116M
6. Petrang KabayoP115.4M P115.5M
This news saddens the fans of both John Lloyd and Toni 'coz the movie "My Amnesia Girl" was shown for a month only, from November 24 to December 24, and had to give way to the MMFF 2010 entries which opened on December 25.
"My Amnesia Girl" could have earned more than its final gross if it was extended for 1-2 weeks, just like John Lloyd's previous films which made him a Box Office King.
So maybe next time, if MMFF is coming in a month, don't release a new movie.
With the new ruling, it's most likely that the Box Office King and Queen titles for 2011 and the coming years will go to the stars whose movies were shown for the MMFF.
Shall we expect Ai-Ai, Bong and Vic getting the titles year after year?
John Lloyd held the title beginning in 2007 for the movie "One More Chance", then the next year for "A Very Special Love" and again in 2009 for "You Changed My Life".
And for 2010, he almost retained the title with two box-office hits under Star Cinema: "Miss You Like Crazy" with Bea Alonzo and "My Amnesia Girl" with Toni Gonzaga.
But neither of the two films surpassed the earnings of the MMFF 2010 entries "Si Agimat at si Enteng Kabisote", which starred Sen. Bong Revilla Jr and Vic Sotto, under GMA-Regal Films and "Ang Tanging Ina Mo Last Na 'To", starred Ai-Ai delas Alas, produced by Star Cinema.
Guillermo Mendoza Scholarship Foundation has officially announced that the Box Office King title for 2010 will be awarded to Sen. Bong and Vic, while the Box Office Queen is Ai-Ai delas Alas.
It goes to show that they already changed the ruling now. Instead of the December 31 cut-off, they used January 7 as the cut-off in determining who will be crowned with the titles.
(I smell politics here.)
December 31 Cut-Off:
1. My Amnesia Girl P144.8M
2. Miss You Like Crazy P143M
3. Si Agimat At Si Enteng Kabisote P123M (estimated amount only)
4. Here Comes the Bride P116M
5. Petrang Kabayo P115.5M
6. Ang Tanging Ina Mo Last Na 'To P109M (estimated amount only)
January 7 Cut-Off:
1. Si Agimat At Si Enteng Kabisote P159M
2. Ang Tanging Ina Mo Last Na 'To P157M
3. My Amnesia Girl P144.8M
4. Miss You Like Crazy P143M
5. Here Comes the Bride P116M
6. Petrang Kabayo
This news saddens the fans of both John Lloyd and Toni 'coz the movie "My Amnesia Girl" was shown for a month only, from November 24 to December 24, and had to give way to the MMFF 2010 entries which opened on December 25.
"My Amnesia Girl" could have earned more than its final gross if it was extended for 1-2 weeks, just like John Lloyd's previous films which made him a Box Office King.
So maybe next time, if MMFF is coming in a month, don't release a new movie.
With the new ruling, it's most likely that the Box Office King and Queen titles for 2011 and the coming years will go to the stars whose movies were shown for the MMFF.
Shall we expect Ai-Ai, Bong and Vic getting the titles year after year?
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