"11:11" is the name of Ellen DeGeneres' record label

American TV host Ellen DeGeneres has started a new recording label and
she calls it as "eleveneleven" or "11:11".

It was announced on her show yesterday, when 12-year-old Youtube
sensation Greyson Michael Chance was guesting for the 2nd time.

Greyson performed his original composition "Broken Hearts" and it was
revealed that he will be Ellen's first recording artist in 11:11.

Ellen is known for discovering ordinary but talented people,
especially those from Youtube, just like Charice Pempengco. She had
her first American TV guesting via Ellen show and is now signed up
with David Foster and Oprah.

And maybe, if Ellen already had that record label before, definitely
she'd have Charice.

Some are requesting that Ellen, who also judged American Idol Season
9, would also sign up Crystal Bowersox in her music label. Crystal
lost to Lee Dewyze during the Idol finale held a few hours ago.