Dingdong Dantes in AXN Asia's The Duke

Filipino heartthrob Dingdong Dantes will be featured in the all-new lifestyle and luxury program of AXN Asia entitled The Duke.

The Duke will feature sophisticated men in Asia with outstanding achievements in their respective career.

And for its pilot episode, featured celebrities are hunky actor Dingdong Dantes, Vice President Noli De Castro and Gawad Kalinga founder Dylan Wilk plus 10 other accomplished men across Asia.

AXN website describes THE DUKE as a glossy men’s magazine talk show that will appeal to the modern sensibilities, tastes, upscale lifestyles and intellect of professionals and businessmen.

THE DUKE is set to make waves across Asia as it explores topics like politics, finance, sex, wellness, and also about the finer things in life in a smart, sophisticated and stylish manner. Featuring exclusive interviews with international celebrities and popular figures at vibrant destinations in Asia, THE DUKE will make men all over Asia sit up and get inspired to take charge of their lives.

THE DUKE is, as its name suggests, about men that stand a class above the rest. Our definition of ‘The Duke’ is a man very much in control of his life. For a true Duke, age and wealth are not determining factors in ensuring success but the desire, the drive and the dream are key to his accomplishment.

In the premiere season of THE DUKE, get to know the inspiring stories of 13 very successful and powerful men from across Asia that embody the definitive essence of a Duke. Who are they and how did they get to their Duke status? Find out as THE DUKE delves into their lives so as to motivate others to live their lives to the fullest.

It's not a surprise though if the men to be featured in The Duke will be mostly Filipinos as the show's hosts are from the Philippines: Marc Nelson and Rovilson Hernandez, the best buddies who finished 3rd in Amazing Race Asia 2.

The Duke premieres February 09, 2009 at 8:00 PM on AXN Singapore, Malaysia, Philippines and Thailand, 9:00 PM in AXN Hong Kong with a replay four hours after on those countries mentioned.

But the question is, why are people making it a big deal that Dingdong will be featured on the show? Yes, it is an honor to be featured in an international cable network but the real achievement here is not for Dingdong but for Marc and Rovilson who will be hosting an international show.